Built by operators, for the part of cloud GTM nobody else runs.
SaaSNova helps SaaS ISVs and channel partners turn cloud marketplaces (AWS, Microsoft Azure and Google Cloud) into a predictable revenue channel. We are a women-owned business, founded by Jen Dawson, former Global GTM Lead at AWS.
“Every ISV I worked with faced the same pattern: listed on AWS, Azure, or GCP; submissions filed; cloud field teams unresponsive; and nothing attributable showing up at the board level. I fell in love with this problem because it was universal and absolutely solvable. SaaSNova exists because this isn’t a marketplace problem. It’s an execution problem across the entire cloud GTM motion.”
Jen previously served as a Global GTM Lead at AWS, where she built Marketplace programs, managed ISV Accelerate motions and ran the six-month GTM sprint that later became the basis of SaaSNova’s programs. She has more than 25 years in cloud go-to-market and has led more than 100 ISV marketplace activations across AWS, Azure and Google Cloud.
She founded SaaSNova to fill a gap nobody was filling. Platforms give ISVs listing infrastructure. Playbooks give them frameworks. Neither sits with cloud sellers, activates partner programs or carries the co-sell motion week after week. SaaSNova does, as an embedded operator with named deliverables.
How we work
- Execution, not theory
- Every program has named, documented deliverables. We do the work inside AWS Marketplace, Partner Central, ACE and Partner Center rather than hand over a playbook.
- AWS-first, multi-cloud aware
- Our programs are built around AWS. Where ISVs also run Microsoft and Google Cloud partnerships, we coordinate those motions alongside the AWS plan.
- Evidence leadership can use
- Programs end with documented roadmaps, messaging and metrics that executives, boards and investors can review.
- A dedicated operator team
- Every engagement gets a named operator team across marketplace operations, co-sell, partner marketing and alliances, with leadership reviews built in.
Credentials
- AWS Advanced Tier Services Partner (announced September 2026)
- Launch partner for AWS Marketplace Storefront (June 2026)
- Twelve programs and services listed on AWS Marketplace
- Women-owned business
The team
Practitioners with hyperscaler experience, covering partner development, Marketplace operations and pipeline across regions.
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Silas
Chief Growth Officer
Designs and runs co-sell and Marketplace pipeline systems that turn listings into qualified pipeline.
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Jocelyn
Business Development Manager
Activates ISVs’ hyperscaler field relationships and drives partner engagement into pipeline.
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Ram
Global Partner Development Manager
Leads global hyperscaler partner motions across co-sell pipeline and Marketplace adoption.
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Jeni
Cloud Marketplace Operations
Owns listing execution, submissions and field coordination.
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Gino
Partner Pipeline Executive, United States
Leads U.S. partner pipeline for our Marketplace GTM services.
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Avadhoot
Partner Pipeline Executive, India and Southeast Asia
Leads partner pipeline across India and Southeast Asia.
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Colleen
Partner Pipeline Executive, Latin America
Leads partner pipeline across Latin America.
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Megha
Partner Pipeline Executive, Middle East and Africa
Leads partner pipeline across the Middle East and Africa.
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Krishna
Digital Marketing Manager
Builds positioning and demand programs for Marketplace GTM.
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Rohith
Video Editor and Videographer
Produces GTM content from field activity and events.
Want to join us? See open roles.
Ready to turn your listing into pipeline?
Book a 30-minute execution strategy session. Our GTM team reviews your listing, your clouds and your co-sell activity, shows you what we would do first, and scopes a custom program around your targets.