The Jen GTM Show

Short episodes on the parts of cloud GTM that decide whether a listing produces pipeline: co-sell hygiene, field engagement and what AWS teams respond to.

Jen Dawson recording The Jen GTM Show

Featured episode

Cloud GTM execution: why most ISVs stall on Marketplace

  • Episode 7: Why your AWS listing isn’t generating pipeline

    With Priya Koratkar, AWS Startups

  • Episode 6, part 2: Why ISVs stay invisible to AWS

  • Episode 6, part 1: The AWS GTM mistake killing ISV pipeline

  • Episode 5 short: AWS co-selling fails without this hygiene

  • GTM snippet: AWS Marketplace truth

Ready to turn your listing into pipeline?

Book a 30-minute execution strategy session. Our GTM team reviews your listing, your clouds and your co-sell activity, shows you what we would do first, and scopes a custom program around your targets.