The world’s first
operator-led GTM
execution engine.
We run the partner development, partner marketing, alliance operations, co-sell, and Marketplace motions that accelerate pipeline across hyperscalers, delivered through PDMaaS, PMMaaS, PALaaS, and our programs Ignite, SuperNova, and NovaX.
AWS
Azure
GCP
So, your marketplace listing is live.
But, no pipeline means no revenue.
We step in as your dedicated cloud GTM operators, filling internal resource gaps by activating field relationships, unblocking co-sell motions, and converting your listing into measurable revenue.
AWS
Azure
GCP
Execution
We don't just give you a playbook,
We execute it.
Every ISV engagement is different. We customise the execution approach to your GTM stage, your cloud mix, and your revenue goals and then we go execute it.
Cloud Field Relationships
We identify and build the AE, PDM, and partner manager relationships at AWS, Azure, and GCP that make co-sell work: human trust, not just portal registrations.
Co-Sell to Actual Deals
We run the co-sell motion end-to-end: from opportunity identification through field engagement, deal validation, and revenue attribution. Not just filed. Followed through.
Marketplace Presence to Revenue
We close the gap between your listing and your revenue. Co-marketing alignment, MDF strategy, field enablement sessions, all coordinated to turn marketplace activity into closed-won motion.
Revenue Evidence for Your Board
We produce the verified, attributable GTM evidence your board and investors can present directly: co-sell logs, field-validated deal evidence, revenue attribution, and field relationship maps.
AWS
Azure
GCP
Pick your stage,
We customize the execution.
Start at the stage that matches your GTM maturity. We fill the resource gaps and execute customized multi-cloud strategies to hit your revenue targets.
Ignite
What You Get
- Optimized Marketplace listing
- Cloud-aligned Better Together messaging
- Partner portal readiness
- Marketplace score & hygiene review
- Early co-sell activation guidance
- Next-stage scaling roadmap
Impact
- Baseline Alignment
- Foundational GTM Messaging
- Early Co-Sell Activation
- Marketplace GTM Foundation
Pre‑Series A → Series A. For ISVs needing a cloud marketplace listing or those already listed with little to no traction.
SuperNova
What You Get
- Verified US co‑sell opportunities
- First US cloud‑attributable signal
- PRM Implemented & consumption data
- Executive US GTM evidence package
- US partner + Channel map
- ISV Accelerate progression proof
Impact
- 2-4X stronger US field engagement
- 40-60% fewer US co‑sell rejections
- 1-2 quarters earlier US visibility
- Validated US GTM traction
Series A → Series B. Global ISVs expanding in the US with cloud traction.
NovaX
What You Get
- Multi-cloud co‑sell (AWS, Azure, GCP)
- Scalable attribution model
- 3-Hyperscaler Marketplace hygiene
- PRM partner lifecycle automation
- GTM report with multi-cloud evidence
- SI/GSI engagement & motion map
Impact
- 3–5X attributable cloud revenue
- 2–3X stronger SI/GSI alignment
- 40–60% higher co‑sell acceptance
- 25–40% Marketplace lift
- Series B → C scale engine
Series A → Series C. Multi-cloud ISVs expanding into repeatable global revenue.
Embedded GTM Operations
Flexible execution for ISVs who have a motion but need a fractional execution team to bridge their internal resource gaps month-over-month across AWS, Microsoft, and GCP.
PDM as a Service
Stop losing deals to poor co-sell hygiene. We embed as your fractional Partner Development Manager to drive weekly field engagement, manage ACE pipeline, and unlock hyperscaler funding.
- Drive weekly field alignment with cloud sellers.
- Progression and management of ACE/Partner Center pipeline.
- Unlock and claim eligible hyperscaler MDF and funding.
PMM as a Service
Great products fail when cloud sellers don't understand them. We deliver the cloud-aligned messaging, "Better-Together" narratives, and field-ready assets needed to win deals.
- Translate product features into cloud-aligned messaging.
- Arm sellers with battlecards and solution briefs.
- Optimize Marketplace listings for enterprise conversion.
PAL as a Service
Strategic AWS partnerships die without operational discipline. Get the executive alignment, APN program navigation, and QBR preparation of a seasoned Alliance Leader.
- Bridge strategy and execution for your AWS partnership.
- Manage APN designations, co-sell requirements, and funding workflows.
- Coordinate supporting multi-cloud motions across Azure and GCP.
Systems & Deployment
We install the operating layer your cloud motion runs on. Fast, compliant infrastructure deployments to secure your revenue attribution and partner standing.
PRM Implementation
End-to-end PRM implementation ensuring accurate AWS revenue attribution and uninterrupted partner program readiness across all accounts and regions.
- Complete tagging and IaC integration for accurate measurement.
- Architecture-aware execution for Partner, Customer, or Hybrid setups.
- Automated compliance monitoring to protect future attribution.
PCM Readiness
No-cost readiness engagement for eligible partners preparing to transition to the new AWS Partner Central experience with zero duplicate registration risk.
- Prepare teams for IAM-based authentication and SSO rules.
- Validate account linking and clean up legacy portal permissions.
- Align workflows for the unified Marketplace and Partner environment.
Not Advice, Not Theory, Execution.
Other vendors give you frameworks and dashboards. We embed as your cloud GTM operator and go execute.
Every SaaSNova program includes listing setup, co-sell execution, and a board-ready pipeline report. See how it works →
Why execution produces pipeline that advice never will.
Jen Dawson on the exact execution gap that keeps ISVs from generating co-sell pipeline on AWS, Azure, and GCP. No frameworks. No theory. Just what actually works.
Practitioner-grade GTM intelligence.
The July 31 AWS PRM Deadline: How to Measure Attribution and Keep Funding
Visibility is the new currency inside AWS. By July 31, 2026, AWS will measure partner impact through PRM. Learn the execution fixes to maintain eligibility.
Why Your Cloud Marketplace Listing Is Silent And What Actually Fixes It
Listed on AWS, Azure, or GCP with zero co-sell pipeline? Learn the 3 execution gaps keeping ISVs silent.
Why AWS Marketplace GTM Fails for Most SaaS Companies
Six months after launch, most SaaS companies have the same AWS Marketplace result: zero pipeline. Here's why.
Where SaaSNova is showing up.
Cloud marketplace GTM happens at events as much as it does in portals. Field relationships start with presence.
RSA Conference 2026
San Francisco. Jen Dawson meeting ISV security leaders and cloud field teams connecting on the co-sell motions that generate real deal flow in the security category.
See the SaaSNova × SaaSify story →
AWS re:Invent
The annual AWS ecosystem gathering. SaaSNova attends every year to meet ISV leaders, AWS field teams, and PDMs, building the relationships that matter year-round.
GTM School of Thoughts
Jen Dawson keynotes on cloud co-sell execution, the field team dynamics and execution gaps that determine whether co-sell submissions get answered.
Custom pricing for your ISV.
Pricing is based on your specific requirements and eligibility. Every engagement is scoped to your cloud mix, listing status, and GTM stage.
Get a custom quote from Jen Dawson based on your cloud marketplace situation.
Book with Jen
Ready to turn your listing
into pipeline?
Book a 30-minute discovery call. Jen reviews every submission personally and responds within 24 hours.
jen@saasnova.ai · +1 (201) 755-5369