Programs & Services

Stop planning your cloud GTM, Let us execute it.

We run the partner development, partner marketing, and alliance operations motions that accelerate pipeline across hyperscalers. Delivered through our Managed Services or timeline-driven Programs.

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Execution, Not Advisory

Consultants deliver slide decks. We act as your embedded alliance team, handling pipeline progression, funding workflows, and actual field alignment.

Native Hyperscaler DNA

We don't guess what the field wants; we build messaging and pipeline structures mapped exactly to how AWS, Azure and GCP teams operate.

Fractional Cost, Enterprise Scale

Get the rigorous output of an experienced Alliance Director, PDM, and PMM without the risk or overhead of hiring three full-time internal roles.

Milestone-Driven Sprints

GTM Execution Programs

Structured, timeline-driven programs designed to build, scale, and operationalize your multi-cloud pipeline based on your specific funding stage.

1 Month

SaaSNova Ignite

Most startup partners join cloud ecosystems completely unprepared. They have no cloud-aligned messaging, and no one has told them what programs like 'ISVA' or advanced partner tiers require. Ignite fixes exactly that — in 1 month.

Ideal Stage & Fit
  • Pre‑Series A → Series A
  • Unlisted, or Listed With No Pipeline
  • Ready to activate early co-sell motions
Execution Focus

Establish Marketplace fundamentals and activate cloud co-sell.

  • Optimize Marketplace listing and validate partner portal readiness.
  • Develop foundational Better Together messaging for cloud field positioning.
  • Provide early co-sell activation guidance and initial pipeline support.
4 Months MOST POPULAR

SaaSNova SuperNova

Designed for APAC and EMEA ISVs entering the US market to build cloud-attributed pipeline.

Ideal Stage & Fit
  • Series A → Series B
  • Global ISVs penetrating the US market
  • Proving US traction through hyperscaler channels
Execution Focus

Break into the US market with a validated cloud pipeline.

  • Navigate US regional channel partners and CPPO mechanisms.
  • Drive targeted field engagement with US-based hyperscaler sellers.
  • Build localized attribution models to secure a US foothold.
6 Months

SaaSNova NovaX

For ISVs expanding beyond early traction into repeatable, multi-cloud revenue.

Ideal Stage & Fit
  • Series B → Series C
  • Expanding from single-cloud to multi-cloud maturity
  • Operationalizing co-sell workflows at enterprise scale
Execution Focus

Scale your multi-cloud co-sell engine for high-volume growth.

  • Scale partner-led pipeline volume across AWS, Azure, and GCP.
  • Automate PRM lifecycle workflows for high-capacity deal flow.
  • Deliver rigorous executive and board-level alliance reporting.
Services

Embedded GTM Operations

Flexible execution for ISVs who have a motion but need a fractional execution team to bridge their internal resource gaps month-over-month.

Partner Development Manager

PDM as a Service

Stop letting cloud pipeline stall due to a lack of internal bandwidth. We embed as your fractional Partner Development Manager to run a disciplined, weekly co-sell motion. We handle the field alignment, opportunity progression, and portal hygiene so your team can focus on closing deals.

Ideal Stage & Fit
  • Entering or Expanding Cloud GTM
  • Needing Consistent Execution
  • Preparing for Co-Sell Scale
Execution Focus

Co-Sell Operations

  • Field Alignment: We map your accounts to the right cloud sellers and drive weekly introductions.
  • Pipeline Management: Rigorous end-to-end progression of deals through ACE and Partner Center.
  • Funding Workflows: We identify, apply for, and manage hyperscaler MDF and funding programs.
Product Marketing Manager

PMM as a Service

Hyperscaler sellers won't pitch your product if they don't understand how it helps them sell cloud consumption. We act as your cloud-native Product Marketing Manager, continuously delivering the tailored narratives, pitch decks, and battlecards that field teams actually use.

Ideal Stage & Fit
  • Entering or Expanding Cloud GTM
  • Needing Cloud-Aligned Messaging
  • Preparing for Co-Sell Scale
Execution Focus

Asset & Campaign Engine

  • Cloud Narratives: We translate your product value into compelling "Better-Together" stories.
  • Field Readiness: Delivery of co-sell pitch decks, solution briefs, and competitive battlecards.
  • Marketplace Optimization: Continuous refinement of your listing copy to maximize conversion.
Partner Alliance Lead

PAL as a Service

Strategic partnerships die without operational discipline. Get the executive alignment, multi-cloud coordination, and program navigation of a seasoned Alliance Leader across AWS, Azure, and GCP.

Ideal Stage & Fit
  • Entering or Expanding Cloud GTM
  • Preparing for Co-Sell Scale
  • Transitioning to Dedicated Teams
Execution Focus

Strategic Alliance Management

  • Executive Alignment: We bridge high-level partnership goals with day-to-day execution.
  • Program Navigation: Expert management of co-sell designations and GenAI competencies across hyperscalers.
  • Structured QBRs: We prepare and deliver the quarterly business reviews hyperscalers expect.
Readiness

GTM Operations & Infrastructure

Technical implementations and migration readiness ensuring your infrastructure and partner portals are measurable, compliant, and co-sell ready.

Attribution Infrastructure

PRM as a Service

Partner Revenue Measurement (PRM) implemented end-to-end for ISVs running hyperscaler co-sell motions. We handle resource tagging, IaC integration, attribution validation, and ongoing compliance to ensure accurate revenue attribution across AWS, Azure, and GCP.

Ideal Stage & Fit
  • Baseline tagging for localized architecture
  • Standard IaC workflows across multiple regions
  • Complex hybrid or customer deployment patterns
Execution Focus

Infrastructure Tagging & Automation

  • Architecture-Aware: Mapped precisely to your deployment model (Partner, Customer, Hybrid).
  • IaC Integration: Native resource tagging and Terraform/CDK integration without engineering disruption.
  • Ongoing Compliance: Continuous validation ensuring new resources remain attribution-ready.
Partner Portal Migration

PCM as a Service

A free readiness engagement for eligible partners transitioning to unified hyperscaler partner portals (AWS Partner Central, etc.). We align your people, workflows, and permissions to ensure zero disruption to your co-sell motion.

Ideal Stage & Fit
  • Legacy portal users requiring transition
  • ISVs with complex legacy account structures
  • All partner tiers needing minimal internal lift
Execution Focus

Migration Readiness Protocol

  • IAM & SSO Alignment: Map Entra ID and permission structures for seamless access.
  • Zero Duplicate Risk: Validate account linking to prevent duplicate business registrations.
  • Workflow Modernization: Align internal processes to match the updated console lifecycle.
Comparison

Find your exact program fit.

Compare the timeline, focus, and operational outputs of our Solutions.

GTM Execution Programs

Capability / Focus Ignite SuperNova NovaX
Timeline 1 Month 4 Months 6 Months
Target Stage Unlisted or No Pipeline Series A → Series B Series B → Series C
Cloud Mix AWS, Azure, GCP Any Cloud Any Cloud
Primary Goal Marketplace Activation US Market Penetration Global Scale & Automation
Channel & SI/GSI Partner Central Readiness US Partner Mapping including CPPO Global SI/GSI Pipeline Scale
Field Enablement Early Co-Sell Activation Targeted US Field Activation Sustained Multi-Cloud Execution

GTM Execution Services

Capability / Focus PDMaaS PMMaaS PALaaS
Core Focus Co-Sell Pipeline Execution Cloud Messaging & Optimization Alliance Coordination & QBRs
Cloud Mix AWS, Azure, GCP AWS, Azure, GCP AWS, Azure, GCP
Primary Output Validated Pipeline & MDF Pitch Decks & Marketplace Copy Partnership Plan & Exec Syncs
Engagement Model Weekly Field Syncs Continuous Asset Creation Executive Mapping & Syncs

GTM Operations & Infrastructure

Capability / Focus PRMaaS PCMaaS
Core Focus Revenue Attribution & IaC Tagging Portal Migration & IAM Readiness
Cloud Mix AWS, Azure, GCP AWS, Azure, GCP
Primary Output Compliant PRM Implementation Verified Partner Console Access
Engagement Model Technical Deployment Readiness Validation (Free)

Common Questions

Programs (Ignite, SuperNova, NovaX) are 1- to 6-month sprints designed to hit a specific milestone, such as activating your first Marketplace listing or breaking into the US market. Managed Services (PDMaaS, PMMaaS, PALaaS) provide an ongoing, fractional execution team to run your day-to-day multi-cloud alliance operations without the overhead of full-time headcount.
Yes. We are not an advisory firm that just hands you a strategy deck. We actively map your target accounts, pitch your solution to cloud field sellers, run weekly co-sell syncs, and manage your opportunity pipeline directly in portals like AWS ACE, Microsoft Partner Center, and Google Cloud Platform.
Absolutely. Listing optimization and portal readiness are foundational to every engagement. We also identify, apply for, and manage hyperscaler funding programs (like MDF and MAP) on your behalf to help offset your GTM costs and accelerate deal closures.
Yes. Our execution frameworks natively support AWS, Microsoft Azure, and Google Cloud. Depending on your current stage and market traction, we can either focus deeply on activating a single cloud or run a high-volume, multi-cloud co-sell engine simultaneously.
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