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PARTNER DEVELOPMENT MANAGER

PDM as a Service

SaaSNova help run a real AWS co-sell motion without hiring a PDM. We deliver operator-grade partner development execution with weekly field engagement, ACE pipeline progression, funding workflows, and Marketplace readiness so ISVs activate faster and scale with discipline.

AWS Microsoft GCP
Book a 30-min Execution Strategy Session
01
Operator-Led PDMaaS

Execution-first partner development with weekly AWS field engagement, ACE pipeline progression, and disciplined co-sell operations.

02
ISV Accelerate Signals

Drives the field alignment, ACE hygiene, and funding readiness required for ISV Accelerate participation and long-term co-sell success.

03
Marketplace & FTR Readiness

Manages the operational steps for Marketplace readiness, private offers, and FTR preparation while maintaining a predictable cadence.

Why PDMaaS Exists

The Resource Gap

Most ISVs underestimate the operational rigor required to run a consistent cloud co-sell motion. A great product is not enough if your pipeline operations stall.

The Pipeline Resource Gap

  • Ad-hoc co-selling with unpredictable field engagement cadences.
  • Competitors manage the product swimlane for listing and CRM, leaving the GTM swimlane empty.
  • Eligible funding dollars expire unused every quarter.
  • Hyperscaler sellers shift focus to better-managed partner ISVs.
  • Engineering resources diverted to handle operational partner tasks.

The Operator-Led GTM Framework

  • Weekly field alignment and co-sell governance.
  • Own the GTM swimlane, field alignment, pipeline progression, and active co-sell.
  • Unlock eligible funding capture via managed application workflows.
  • Always field-ready with optimized Marketplace and Private Offer assets.
  • Process-driven execution model installed from week one.
Ideal Stage

For ISVs that need a partner development
motion that runs every week.

Not quarterly check-ins. Not a slide deck. A weekly partner development motion that mirrors what a hyperscaler PDM does inside AWS, Microsoft, and GCP.

Entering or Expanding Cloud GTM

For early to mid-stage ISVs entering or expanding cloud GTM without a dedicated PDM or partner operations function.

Needing Consistent Execution

For teams needing consistent field engagement, execution discipline, and weekly partner development management.

Preparing for Co-Sell Scale

For growing ISVs transitioning toward a full-time alliance team, requiring Marketplace and Private Offer readiness.

Execution Pillars

The Partner Development Framework

A rigorous operational cadence that turns hyperscaler portals into active, progressing co-sell pipeline.

01

Partner Strategy and Field Alignment

Modeled on the real PDM responsibility for partner relationship management inside AWS, Microsoft, and GCP.

  • Build and maintain a partner plan aligned to cloud priorities
  • Map to the right AWS, Microsoft, and GCP field teams
  • Identify target sellers, SA teams, and industry pods
  • Drive introductions, alignment calls, and follow-ups
  • Maintain weekly field engagement and progression
02

Pipeline Development and Co-Sell

Modeled on the real PDM responsibility for pipeline creation and movement across ACE and Partner Center.

  • Validate opportunities for co-sell eligibility
  • Progress deals through ACE and Partner Center
  • Manage seller follow-ups and unblock friction
  • Track progression stages systematically
  • Provide weekly pipeline movement reporting
03

PRM, Marketplace, and Readiness

The operational backbone of partner development, maintained rigorously throughout the year.

  • PRM activation and tagging hygiene
  • Co-sell readiness requirements across clouds
  • Hyperscaler funding workflow support
  • Marketplace and Private Offer negotiation support
  • Attribution and reporting setup
Execution Leads to Evidence

The Mechanical Link to ROI

We don't just deliver files. We deliver business results through a proven operational cadence.

Outputs

  • Partner plan aligned to cloud priorities
  • Weekly co-sell pipeline progression
  • Monthly funding program status
  • Partner portal hygiene score and metrics
  • Weekly GTM Governance & Executive Summary

Impact

  • Faster co-sell activation with cloud field teams
  • Reduced time-to-first-opportunity progression
  • Capture eligible funding that would otherwise be missed
  • Increased Marketplace conversion rates
  • Scale without diverting internal engineering resources

Ready to run a real partner development motion?

Book a 30-min Execution Strategy Session. Jen Dawson will assess your current partner situation and confirm whether PDMaaS is the right fit for your stage.

Book a 30-min Execution Strategy Session Explore PMMaaS →