Free Live Webinar Session | SaaSNova × Workspan

AWS PRM Deadline: How to fix attribution, protect funding and pass the July 31st deadline

Most ISVs fail AWS funding cycles due to missing PRM attribution. We are showing you how to map resource tagging and fix your PRM visibility and co-sell tracking frameworks before the deadline.

Live Event Date: May 20, 2026

NA Region

1:00 PM EST

PST: 10:00 AM

EU Region

2:00 PM UK

PST: 6:00 AM

APJ Region

2:00 PM AEST

PST: 9:00 PM

Why Now

Why Join This Session

PRM ensures your co-sell impact is properly attributed, unlocking vital AWS funding and improving visibility. The new AWS Partner Central unifies Marketplace and co-sell workflows, requiring partners to leverage automation to manage opportunities and avoid deal delays.

$7.13

Top Performers

Top AWS partners earn $7.13 in services revenue for every $1 of AWS sold. This multiplier requires flawless co-sell execution.

64%

Most Partners Stuck Here

Struggling with GTM integration and manual trackers, leaving Marketplace drastically underutilized against competitors.

Where You Are If Invisible

No attribution tracking means zero priority AWS funding, no dedicated co-sell support, and lost visibility in the ecosystem.

Who Should Attend

Essential for APN Partners on AWS

This briefing is highly specialized for ISV leaders responsible for revenue, technical compliance, and AWS alliances.

Alliance & Partner Leaders

If you manage the AWS relationship, you need to master the PRM mandate immediately to protect your Tier Designation and ensure your ACE Pipeline credits and funding aren't frozen.

Cloud Engineering & DevOps

For the teams tasked with the technical execution of tagging and mapping the AWS environment to establish the required PRM Technical Baseline.

Revenue Operations

For RevOps leaders responsible for maintaining the flow of ACE motions, ensuring accurate Marketplace Attribution, and safeguarding co-sell data validity.

ISV Founders

For leaders focused on protecting company profitability, maintaining the "Deployed on AWS" badge, and sustaining cloud GTM momentum through flawless execution.

Key Takeaways

What Gets Fixed in this Session

Leave the webinar with a definitive action plan to protect your AWS partnership status and revenue streams.

Resource Tagging Audits

Clear guidelines on how to structure and audit your resource tags so consumption is accurately attributed by AWS systems.

→ Goal: Ensure AWS sees the consumption your product drives.

Funding Protection Strategy

The exact steps and documentation required to ensure your AWS Partner Funding Benefits remain active and accessible.

→ Goal: Protect your margins and co-investment capital.

ACE Pipeline Continuity

How to keep your co-sell data flowing seamlessly into Partner Central without triggering compliance blocks or submission errors.

→ Goal: Maintain uninterrupted co-sell velocity.

Marketplace Readiness

Ensuring your public listings and private offer capabilities do not experience administrative delays due to failed PRM audits.

→ Goal: Bypass enterprise procurement friction.

Webinar Agenda

Your PRM Implementation Path

This session is designed to give you the exact blueprint needed to secure your compliance before the massive last minute bottleneck as ISVs rush to comply.

Step 1

Understand exactly what PRM requires

We decode the exact technical and operational requirements AWS is demanding by July 31, separating the noise from the critical compliance checkpoints.

Step 2

Review your AWS environment + tagging readiness

Learn how to review your current AWS architecture, assess your resource tagging strategy, and ensure AWS can accurately see the consumption your product drives.

Step 3

Map the PRM implementation path

Discover the precise roadmap to execute your PRM integration. We will show you how to securely establish compliance with minimal engineering lift.

Step 4

Avoid the bottleneck

Get ahead of the massive influx of ISVs who will scramble to comply at the last minute. Ensure your co-sell motions aren't delayed by a flooded AWS approval queue.

The Experts

Meet Your Speakers

This operational session is led by practitioners who build, scale, and manage top-tier AWS partnerships every single day.

Jen Dawson

Founder, SaaSNova

Built attribution systems for 100+ ISVs

Direct experience engineering AWS co-sell pipelines and partner activation frameworks that connect consumption to measurable pipeline growth.

Amit Sinha

President, Workspan

Orchestrating co-sell automation for global enterprise ISVs

Architected the enterprise infrastructure currently helping top-tier ISVs track, measure, and maximize their marketplace revenue potential.